MicroEnsure
MicroEnsure
Solution Overview & Benefits
MicroEnsure addresses the disparity between low and high-risk mass-market consumers by providing insurance for individuals without access. MicroEnsure is able to accomplish this without mitigating risk.
MicroEnsure seeks to serve the economically active poor who live on $4 per day or less in developing countries and provide a safety net to reduce economic setbacks.
Using mobile technology, customer insight, and innovative product design, Micro Ensure creates insurance products to serve over four million people around the globe.
History & Development
In 2002, Opportunity International, one of the world's largest and fastest growing microfinance organizations, began to look at the possibility of providing microinsurance for its existing loan clients in the developing world.
The first tasks for this special project included a careful assessment of the market potential and research among 10,000 Opportunity clients to determine their needs.
By 2005 the insurance operations were growing so rapidly that the Micro Insurance Agency was established as a wholly-owned subsidiary of Opportunity International in order to concentrate exclusively on developing and expanding microinsurance to meet global demand.
Availability
- Publicly available: yes
- Countries where available: Banglasdesh, Ghana, Grenada, India, Jamaica, Kenya, St. Lucia, Malawi, Malaysia, Mozambique, Pakistan, Philippines, Rwanda, Tanzania, and Zambia
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