Kasha – Last‑Mile Health
Kasha Global Inc.
Joanna Bichsel
+254 717 501698
info@kasha.co

General information
Additional Information
Solution Overview & Benefits
Kasha is a mobile-first e-commerce platform enabling confidential ordering and delivery of women's health, hygiene, and household products—including menstrual care, contraceptives, OTC medicines, and beauty items—to low-income users in Rwanda and Kenya. Accessible via web, Android, USSD or phone, Kasha offers:
- Discreet home delivery, reducing stigma around sensitive products
- Access in low-connectivity and rural contexts
- Product quality assurance, sourced directly from manufacturers
- Empowerment through choice and privacy, boosting health and well-being
History & Development
Founded in 2016 by CEO Joanna Bichsel in Rwanda, Kasha expanded to Kenya in 2019. It has grown from a consumer service to a hybrid model also serving clinics, pharmacies, and NGOs:
- Supported by DFC, Finnfund, Swedfund, Knife Capital, and others.
- Serves 130K+ unique customers and has delivered 1M+ product units, with ~63% as low-income users.
- Employs ~400 women agents, creating formal-sector job opportunities in rural areas
Availability
- Available: Rwanda, Kenya, South Africa, Uganda, Tanzania, Nigeria, Egypt
- Channels: Web portal, Android and phone line
- Pricing: Competitive market prices; subscriptions available; specific prices vary by product and location
Specifications
- Platform Access: Web, Android app, USSD short-code, phone-based ordering
- Product Range: Menstrual hygiene (pads, cups), contraceptives, HIV self-tests, OTC medicines, baby care, personal care, household essentials
- Delivery Network: Confidential doorstep delivery—urban/rural reach
- User Support: Health information via platform; telehealth connections in some cases
Additional Information
- Recognized by DFC as a “women-led, women-focused” investment aligned with the 2X Women’s Initiative
- Generates supply chain data for larger ecosystem partners (NGOs, governments)
- Expanded services: wholesale supply to clinics and pharmacies, telehealth enablement, and NCD programs (e.g., for hypertension & diabetes)
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