Lersha: Easy Agriculture

Lersha is an agricultural services platform designed to help smallholder farmers in Ethiopia access the resources they need throughout the farming cycle. It combines digital tools with a network of local agents who connect farmers to agricultural financing, quality inputs, mechanization services, insurance, climate-smart advice, and markets.

The platform uses farmer and production data to support credit assessments and agricultural planning. Financing is primarily provided through inputs and equipment services rather than cash, with repayment linked to agricultural sales. This integrated approach helps farmers overcome barriers to finance, improve productivity, and connect with reliable buyers.

Key benefits include:

• Access to finance: Connects farmers with agricultural financing based on digital farmer profiles.
• Agricultural support: Provides crop advice, fertilizer recommendations, weather-related information, and other farming guidance.
• Inputs and equipment: Facilitates access to agricultural supplies and mechanization services.
• Market access: Connects farmers with buyers and structured agricultural markets.
• Local accessibility: Uses trained agents and a multilingual call center to support farmers who may have limited access to digital services.